How to Effectively Run Promotion Campaign for Your Stores
1. Strategize your program target
To plan correctly, you need to understand which customer segment or product type you need to focus more in your promotion program. From understanding types of promotion that suit your brand, which products need to be discounted, target demographic, and validity period.
2. Execute with advanced tools
Direct Promotion Embedding
Retailer loyalty program
3. Identify your strengths, weaknesses, and more opportunities with a powerful analytic tool
See the results of your promotion execution to determine the success of that promotional program.
Still lower than the sales target that you envision? Don’t worry, if the program is still running, you can always adjust the terms again. If it’s already ended, you can learn from the insights to prepare for future programs better.