Merchandiser’s Roles in The Retail Industry
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Have you heard about “merchandiser”? At department stores/shops, goods are displayed in such a way according to the applicable SOP. Those goods often attract our attention, even if they’re not actually on our shopping list. That’s the role of a merchandiser in a retail business. So what exactly is a merchandiser & what are their duties? Read more in this article!
What is A Merchandiser?
A merchandiser is someone who creates an appealing visual environment for a customer’s shopping experience. Merchandisers arrange the layout of the product and make it attractive to potential buyers. In addition to managing store visualization, a merchandiser is also responsible for ensuring all products arrive on time, in collaboration with the purchasing/sales team to estimate, plan and monitor stock items.
A merchandiser must have high attention to detail, creativity, in-depth knowledge of products, mastery of product arrangement, and good communication skills.
Merchandiser Roles
Want to know more about merchandiser roles? Check out below!
Arranging Products Attractively
As explained above, a merchandiser plays an important role in the customer’s buying journey while in the store. Merchandisers must have a precise strategy for placing the products that they want to sell. They need to pay attention to place the product vertically or horizontally and re-evaluate the type of arrangement that increases product sales in the store. Displaying the product with an attractive concept is important to attract every consumer’s eye.
Checking Products on Display
In addition to arranging products in a good and attractive manner, merchandisers also have to check the condition and quantity of products and ensure that product prices follow store regulations.
Read More: Store Planogram – Importance and Why You Should Digitize the Compliance Monitoring
Maintaining Products Cleanliness
Cleanliness is a crucial factor in visualization. Just imagine if a visitor sees a stained product display, they will certainly be discouraged from buying it. The credibility of the store/brand can also decrease due to displaying unhygienic products.
Conducting Market Trend Analysis
Merchandisers also have to analyze market trends and popular items. These popular products need to be placed in specific locations that are easily accessible to potential buyers.
Organizing Product Promotion Strategy
Working closely with the marketing/sales team, a merchandiser must execute a promotional strategy arrangement in the store, such as discount banner installation, or other promotional programs.
Read More: Strategy for FMCG in Optimizing Merchandisers Productivity
These are some merchandiser’s roles that you need to know. Of course, the work is quite heavy if you have to run it manually. Advocate Relationship Management (ARM) by Advotics can be used to assist merchandisers in the field. ARM allows stores to take photos of planograms and promotional layouts self-service. Because the planogram is documented by store staff, merchandisers don’t need to visit the store as often as they normally do. Companies can combine this with a loyalty program to provide incentives for stores. Planogram documentation can also be processed faster by the head office because everything is stored in the cloud. Want to know more about Advocate Relationship Management? Schedule a demo now!
