Strategy for FMCG in Optimizing Merchandisers Productivity
Merchandisers play a key role in the retail business. Especially in FMCG because they oversee products’ planograms, or better known as how goods should be displayed in-store shelves.
Merchandisers play a key role in the retail business. Especially in FMCG because they oversee products’ planograms, or better known as how goods should be displayed in-store shelves.
Trade marketing is a B2B marketing strategy executed by manufacturers or principal companies and directed to distributors, wholesalers, and retailers.
Field sales, like other types of field agent, juggle various responsibilities, with travelling time consuming their daily working hours.
Today’s consumers could be equally likely to trust recommendations from advocates as well as marketing pitches from your brand.