The Importance of Performance Management for Field Agents

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Performance reviews are an important part of a business, it compiled and analyze ongoing and past performances thus providing expectations for the future. An effective performance review will help your company to make decisions that will drive up productivity and boost profits.

Monitoring and reviewing employees, in general, is not an easy task, imagine doing it for your field agents who are constantly on the move but bounded by quantitative target every month. In this article, we’ve compiled a couple of tips and resources that you can use for your next company performance reviews.

According to Gallup, “Engaged employees make it a point to show up to work and do more work — highly engaged business units realize a 41% reduction in absenteeism and a 17% increase in productivity.”

1. Frequent Feedbacks

In some companies, performance reviews are usually done annually or bi-annually. However, as the market becomes more cutthroat, companies need to constantly improving and adjusting to outpace competitors. That’s why for fast-growing businesses, feedbacks are needed more frequently and it couldn’t wait for an annual review. For field agents, frequent feedback not only reinforces positive work habits but given promptly, it will be integrated into the company culture and thus shaping clear paths for employees’ improvement and progress.

2. Communicate Company Goals

Internal employee communication is vital for a high performing workplace. Especially for field agents who are barely in the office on a day to day basis.

Empowered employees are more likely to perform their best work. “Feedback and recognition should always tie back to a company’s core values and mission. Employees want to be reminded that their work has a purpose and meaning” Forbes. Appreciation programs will not only strengthen bonds between employees but also bridging a connection with the company that they work for. This is important for field agents because they have to feel valued and trusted by the company they work for, even though they work far away from the management office.

3. Focus on Core Activities

“Managers who spent less than 70% of their time on ‘core’ management possessed below average growth and declining sales” 

Managers in charge of monitoring field agents have a lot on their plates, but to achieve better productivity they should ideally focus more on the core activities rather than doing administration work. One of a great tool to maximize productivity is to use performance management software.

4. Utilize Performance Management Software: Advotics’ Advowork

Performance management software not only reduces the hours on administration but also helps managers to accurately measure field agents performances. Advotics’ Advowork, can collect and track all employee data as frequently as the company’s wants. The dashboard can access and analyze employees’ performances from multiple perspectives, such as attendance, sales tracker, etc.


Other than accessing employees’ performances, Advowork can also review the overall target from all departments using a business intelligence feature. The targets are customizable according to your company’s KPI list.


Advowork is a powerful performance management tool in addition to your other resources. Want to learn more about our services? Contact our sales representatives!

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