Advotics Strengthens its Enterprise Business
with Three Senior Hires

JAKARTA, 28 September 2021 – Advotics, an Indonesian-based SaaS company specializing in supply chain, has appointed Singgih Adwiarto as SVP of Enterprise Sales, along with Danny Wirawan and Fitriana Sumarno as Sales Director.

With 25 years of enterprise and channel sales organization leadership experience, Singgih will drive Advotics’ further expansion to enterprise customers, a US$3 billion market in Indonesia that will keep growing with the rise of digital transformation.

Prior to Advotics, he served as Head of Sales for Oracle’s Cloud Platform & Database Business in Indonesia for nearly a decade, where he drove the sales organization to the enterprise customers, ranging from Manufacturing, Retail, and Distributions to other vertical industries, such as Oil and Gas, Financial Services, and Telco.

“There is a big potential for Advotics, not only in the Indonesian market, but also in the region. I am excited to work with the team in helping more brands expand their business.” said Singgih.

Furthermore, Danny, who is ex-SAS Institute, and Fitriana Sumarno, who previously worked at Tableau, will handle channel partnership management and enterprise business development. Both Danny and Fitriana also have 20 years of experience in marketing global enterprise software.

“We welcome Singgih, Danny, and Fitriana to the team. With them onboard, we plan to instill more enterprise SaaS best practices in Advotics’ commercial team, as well as recruit and manage individuals with aggressive appetite in business digitalization. Hence, we aim to increase footprint and penetration to the enterprise market.” said Boris Sanjaya, CEO and Co- founder of Advotics.

Founded in 2016 and backed by East Ventures, angel investor Henry Hendrawan, and global Silicon Valley investor, it currently operates a team of 120 employees. Advotics helps brands, such as Pertamina, Exxonmobil, Danone, Reckitt Benckiser, Saint Gobain, and Kalbe, in managing their supply chain in Indonesia’s retail market. As each principal and brand in Indonesia must work together with 30—200 distributors, field agents, and hundreds of thousands of traditional retailers nationally to sell their products, Advotics empower them with integrated digital platforms along their distribution line.

Recently, Advotics assisted Indonesia PASTI BISA project, initiated by East Ventures, as well as Indonesian Ministry of Health and Oxygen for Indonesia in tracking ordered oxygen concentrators until they arrived at destinated hospitals through QR Codes.