Sales Canvas and Order-taking Sales? What's the Difference?
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For business people, especially in the distribution and retail industry, sales personnel are essential in increasing sales. In addition to generating sales, they also interact directly with customers to represent the company’s image. There are many types of sales personnel, ranging from canvas sales, motorists, to order-taking. However, there are still many people who think that all are the same, “sales”. Whereas, all three have different duties and responsibilities.
This time we will discuss the sales canvas and order-taking sales thoroughly.
What are Sales Canvas and Order-taking Sales?
In general, sales canvas and order-taking sales have the same function, namely offering products to buyers. However, they have a different focus. The main focus of sales canvas is to introduce new products from the company to customers, while order-taking sales focus on maximizing sales and achieving maximum profit.
Difference between Sales Canvas and Order-taking Sales
Sales Canvas
- Main task: Introducing the company’s new products to customers.
- Vehicle: Four-wheeled vehicle (boxcar). In addition to reaching customers with further distances, it is also because they directly bring products which are usually in large quantities. However, if their products are not too many, they sometimes use motorbikes (as sales motorists).
- Product: Bring along during store visit. When the sales canvas visits the customer, and the transaction occurs, the product is handed over right away.
- Targeted customers: Retail and semi-wholesale that order-taking sales have not covered.
- Price: Varies, tends to be more expensive. However, some follow the selling price of order-taking sales.
- Payment: Cash. When a transaction occurs, customers make the payment on the spot, and the product is given right away.
- Speed of work: Tends to take a long time due to the process of unloading goods.
Order-taking Sales
- Main task: Drive sales and profit as much as possible by receiving and recording orders from as many customers as possible.
- Vehicle: Motorcycle. Order-taking sales only collect order records without bringing products.
- Product: Do not carry the product. The company will deliver products ordered by customers on the next day, so they only need to bring a product catalog.
- Targeted customers: Existing customers or usually placed in a specific area that has high sales potential, such as modern markets, traditional markets, retail, wholesale, and semi-wholesale.
- Price: Tends to be cheaper due to repeat customers.
- Payment: Cash and credit because the product can be paid in installments or made after shipping the goods.
- Speed of work: Fast because there is no process of unloading goods.
The main difference between a sales canvas and order-taking sales lies in the main task, the target customer, and the payment method.
In business, field sales performance is the spearhead of the company. Therefore, companies need to monitor the performance of salespeople constantly. However, tracking salesman activities is quite tricky. Automation is the solution. You can use Advotics Distribution Management System, from a mobile application to facilitate salesman activities, planning visit routes, to developing business strategies.
