Create a Promotional Campaign for Your Store Network
Table of Contents
I. What is a promotional campaign?
Promotional campaigns are the company’s efforts to offer products or services with the aim of attracting prospective customers to buy or consume them. With a promotion, manufacturers or distributors expect:
- brand awareness
- customer traffic
- sales dan profit
If you are a principal/manufacturer or distributor, in addition to promotions for end-consumers, promotions for retail stores are also important to strengthen relationships. The goal is to promote goods in the store (B2B trade marketing program), so that store owners are more willing to recommend your product over competitors’ products.
II. How to measure the effectiveness of promotions?
Once executed, the work doesn’t stop there. Companies must continue to measure data to determine their effectiveness. Is the actual performance in accordance with the planned goals? What is the market response to the company campaign? What general attitudes towards the company were influenced by the message?
Store promotion programs or trade marketing are nothing new and have been carried out by many companies for a long time. However, most companies are still running it manually, including measurement of the data. For example, by using physical catalogs, scratch-off coupons, manually collecting sales data from each distributor, etc.
This causes:
- Less actual data
- Market response is not transparent
- The store owners doesn’t know the progress
- Data collection took very long
III. Why is promotional data measurement so useful?
Data generated from a promotion is very useful for the sales team and marketing team. The two teams go hand in hand to create a sales strategy in accordance with the needs and behavior of consumers in the market, and at the same time also maintain good and consistent branding.
From the store’s perspective, if they can find out that they can get incentives by selling more specific products, they will be more motivated to be more active in the program and increasingly promote the company’s products.
Therefore, to measure and analyze KPIs, companies rely on campaign management tools or marketing campaign management tools.
IV. What’s the Campaign Management Tool for?
Campaign management tool is software that helps marketing professionals manage their campaigns effectively, from planning, executing, up to analyzing each campaign. The campaign management module at Advotics Advocate Relationship Management helps businesses create and implement profitable promotional campaigns. Our system analytics aims to provide a more effective measurement so that promotional campaigns are targeted (per area, per product, per certain period), transparent (real time data for principals and stores), and measurable.
V. Key Features in Advotics Campaign Management
SKU Filter: setting what products you want to promote
Points Conversion: the number of points that can be earned per transaction or activity
Limit: limit per person or per product quantity
Period: period of time of promotional validation
Budget estimation: automatically calculates the maximum budget that will be spent for one campaign based on limit rules and point conversion
Progress bar: the system will send an email reminder whenever the campaign has reached 80% of the budget estimation
VI. Another advantage of Advocate Relationship Management
Self-ordering: will speed up the product ordering process because the service is initiated through the store owner’s own application
Documentation: evidence of each store’s activity from planograms to promotional campaign displays
Market info: monitor market prices and product stock levels to help managers predict demand in an area
Community: forum to speed up the flow of information (news, new promotions, and other information) and strengthen relationships
VII. Loyalty Points
A trade marketing program is a B2B marketing strategy created by producers or principals for distributors, wholesalers, and retailers.
The program aims to strengthen relationships by rewarding retailers in the form of coupons, offers for wholesale purchases, and other incentives. The more retailers buy a product, the greater the incentive they will receive from the producer.
VII. How the B2B loyalty program works
Store owners can earn points every time they place an order, scan proof of a purchase order, scan a product, or every time a product is sold to an end customer.
With this, company loyalty points no longer use paper coupons and other manual systems. Store owners can now redeem their loyalty points for e-vouchers, prepaid mobile vouchers, etc.
