Business Expansion and Store Coverage Strategy to Rural Area
Table of Contents
Doing business expansion indicates that the company is stable and ready to grow. Expanding the market, reaching new areas, and adding employees are some of the ways to expand the business.
Advantages of Expansion to Rural Area
- Broadening business network that leads to big profits for the future
- Maximizing profit due to less competition in rural areas
- Increasing local consumer brand awareness
- Reaching to untapped consumers
- Approaching consumers who have not been covered by competitors
Business Expansion Strategies
1. Making a well-thought-out plan
Before expanding into a new market, the company should research the target market. Which areas have more potential? Do the demographics of consumers match the offered products? How is the local consumer behavior? What products and services do they need? Etc.
2. Implementing the latest system
Once a new area is mapped, management can use software such as the Advotics Route Management System to optimize routes, increase the number of visits per day, and ensure that all stores in the new area are serviced.
At the same time, salesmen, couriers, technicians, or other field employees can also see their daily routes through the app, complete with map navigation, making it easier for staff to travel to new areas.
3. Monitor new area performance
Continuously analyze data recorded in the Advotics system and always innovate to continue to grow. Continue to monitor if there are areas that have not been covered or areas whose performance has not been maximized.
