It is a B2B CRM (Customer Relationship Management) SaaS (Software as a Service) for distributors/principals to be able to accommodate clients and shop owners so they can order products and services through their own mobile application (self-service order). All data will be sent automatically so that the distributor/principal can follow it up in real time.
In addition to ordering products and services independently, other excellent features of ARM are:
– Documentation = reports of activities in each store, such as display products on the shelf (planogram), as well as display promotional campaigns in the store (banners, posters, etc.), so that the company can monitor all activities in the market..
– Market information = to assist companies in monitoring market prices and stock levels of principal’s and competitor’s products. This data can also assist managers in predicting product demand in an area.
– Loyalty program = to strengthen relationships with shop owners, the company provides incentives to motivate stores in selling their products.
– Community = in addition to incentives, forums can also strengthen relationships and accelerate the flow of information (promotions, news, etc.) from the head office to each shop owners.
Excellence of Advocate Relationship Management features
I. Strengthen business performances
Whenever a company invests in new resources, the company’s management wants to know what is the immediate impact on the business. Advotics’ Advocate Relationship Management presents benefits for each type of business focus: whether for resource optimization or business expansion.
a. Resource optimization
When clients can make their own orders and document market data independently, visits from field workers (eg. salesmen or merchandisers) can be reduced. Enjoy a cost reduction of up to 90% with digitalization! Field workers now can shift their focus to onboarding stores into the ARM application or acquiring new stores.
b. Business expansion
With Advotics’ Advocate Relationship Management, customer coverage can be increased up to 50%. New clients whose locations are difficult to acquire with existing field workers, can now directly interact with companies through the mobile application.
Read article: A New Way to Expand Your Sales Coverage